Premium Startup Launch
Brand system, website, and campaign kit for instant legitimacy
A premium fintech startup needed to launch with the visual credibility of an established player. The challenge: build a complete brand system, launch website, and campaign kit in six weeks—without looking rushed.
Role
Creative Direction, Brand Strategy, Design
Services
brand-identity, website, campaign-kit
Tools
Hybrid pipeline, Next.js, Motion design
System + Direction Lock
We treated this as a Launch System engagement: brand, site, and campaign developed in parallel with shared creative direction. A single design language informed everything—the logo lockup, the website typography, the social templates. By locking direction in week two, we protected four weeks for craft and polish.
What we delivered
The launch positioned the startup as a premium player from day one. Investor feedback cited the "established feel" of the brand—exactly the perception we designed for.