Prismata Editorial
A spec study in editorial systems and visual coherence
An internal exploration of what happens when you build an editorial system from first principles—defining the visual language before any content exists, then letting the system generate coherent outputs across formats.
Role
Art Direction, Visual System Design
Services
creative-direction, editorial-system
Tools
Hybrid pipeline, Synthetic imaging, Editorial design
System + Direction Lock
We started with constraints: a limited color palette, a strict typographic hierarchy, and rules for image treatment. The system was designed to feel inevitable—every spread, every crop, every headline following the same internal logic. The hybrid pipeline allowed rapid iteration while maintaining craft standards.
What we delivered
This spec study became the foundation for our Campaign World offering—proving that a well-defined system can produce volume without sacrificing coherence.